A brand means a guarantee for our customers. It is an assurance of the quality, consistency, competence, and reliability. The pivotal of a brand makes it seems to be the identity of the product, service, even the company itself. The importance of a brand is also reflected in the equity value of a brand, which is one of important assets in a business.
To that end, Strategic Brand Management to be very important for us to understand and master in manage brands in our company.
- Case Studies
- Group Discussions.